Meet the Team

Esther founded Decisive Consulting following 23 years’ experience in the pharmaceutical and biotechnology industry.

Esther Nzenza
CEO & Founder

Michael is COO at Decisive and brings with him a wealth of experience in Market Access & Pricing.

Michael Stylianou
Chief Operating Officer

Chris joined Decisive with 25+ years of life science experience with executive roles in the pharmaceutical, biotech, med-tech and health-tech.

Chris Grimes-Crompton
Principal Consultant

Nic brings with him extensive experience in the pharmaceutical industry and a background in market access and operational expertise.

Nic Gwatkin
Principal Consultant

Alison has been working in market access since 2001, in UK, European, US and Global environments.

Alison Lawrence
Associate Principal

Steve has 20 years of experience in the pharmaceutical industry, including market access consulting and commercial roles in industry

Steven Fountain
Associate Principal

Tammy has 20 years’ hands-on experience in value communication, access strategy and HEOR evidence generation with Global, European, US and country teams.

Tammy Wynne
Associate Principal

Julie brings over 20+ years of expertise in market access, pricing, and commercialisation within the pharmaceutical industry and consultancy.

Julie de Almeida
Associate Principal

Kevin has nearly 20 years experience in pharmaceutical industry primarily in Medical Affairs and most recently as a General Manager, Italy.

Kevin Asher
Senior Associate (Principal)

Lance brings a wealth of over two decades of experience in health economics and outcomes research, and patient access.

Lance Richard
Associate Principal

Penny is a highly skilled medical writer who has worked for many years as a consultant in the field of medical communications, medical education and market access within the pharma industry.

Penny Reeves
Value Communications Lead

We have been working together with the Decisive team on various projects in which the team has always taken clear leadership and client perspective. Besides a client and goal-oriented approach, Decisive’s team is great and fun to work with.

CEO of partnered consulting group
Our team has worked with Esther and the Decisive Consulting team on multiple successful projects, and they truly act as a trusted European extension of our US-based team. Esther brings deep domain expertise in market access as well as exceptional commercial instincts and experience broadly. The counsel provided is incisive, fast, and delivered clearly and persuasively.

Global Commercial Head

Jorge has led the development of market access platforms in the sector and possesses a comprehensive understanding of the global access system and delivering creative solutions

Jorge Ferrer
Senior Consultant

Eleanor Butler
Senior Consultant

Megan is passionate about leveraging her skills to help healthcare organisations achieve their goals and is committed to continuing her professional development in this dynamic industry.

Megan Watts
Senior Consultant

James has over 8 years experience in the Life Sciences industry, working as a consultant across a range of pricing and market access projects.

James Grainger
Senior Consultant

Lina is a pharmacist by training, with an MPH in Healthcare Services Administration and an MSc in Health Economics, Policy and Law.

Lina Stavropoulou
Senior Consultant

Rosa has worked primarily leading and delivering a wide range of HEOR/RWE studies and has particular experience in rare diseases.

Rosa Willock
Senior Consultant

Gaia has over 7 years of experience in life sciences consulting and has worked on several engagements spanning across market access and health policy.

Gaia Geraci
Senior Consultant

Milind’s experience in research laboratories and policy-based Life Science roles provides him with excellent science communication and analysis skills, and a solid foundation of knowledge of the pharma/biotech sector.

Milind Sood
Consultant

With numerous years of experience across Market Access, Policy, Global Trend Analysis and Thought Leadership, Craig specialises in analysing global healthcare data in developed and emerging markets.

Craig Smith
Consultant

Farhaan’s background in health economics and experience as an HTA analyst at NICE equips him to navigate complex regulatory environments and make evidence-based decisions.

Farhaan Jamadar
Consultant

Tommy is an experienced health economic modeller with a strong technical background in statistics primarily delivering cost-benefit analyses and budget impact models.

Tommy Hoare
Consultant

Michael brings experience in distilling clinical data in the context of payer and clinician needs across a diverse spectrum of therapy areas.

Michael Harding
Consultant

Gloria is experienced in leading research and providing analytical support across complex health engagements spanning various sectors, with extended exposure in the APAC and EMEA regions. regions.

Gloria Kwong
Consultant

Emilie brings experience in Market Access and Health Economics Outcomes Research, with extensive expertise in French drug launches, reimbursement strategies, and innovative reimbursement pathways.

Emilie Nohet
Consultant

Sophia brings a multidisciplinary healthcare background, combining expertise in global health, biotech investment banking, and venture capital to drive impactful healthcare projects.

Sophia Naegeli
Associate Consultant

Ava earned her degree at UCL in biomedical engineering with a specialisation in biomechanics. She has a passion for examining user needs and generating actionable solutions that meet those needs.

Ava Mair
Associate Consultant

Sophia joined Decisive with a specialisation in Systems and Synthetic Biology and experience navigating and interpreting complex data at a healthcare market research agency.

Sophia McGovern
Associate Consultant

Nick’s academic research specifically focused on the successful clinical development of antibody-based therapies for treating COVID-19 caused by the SARS-CoV-2 virus.

Nick Cartwright
Associate Consultant

Aoife brings a deep understanding of regulatory landscapes and medical product lifecycles, serving as the launchpad for her research into the impact of PMCPA sanctions on companies facing ABPI code breaches.

Aoife Kearney
Associate Consultant

With a Master’s in Applied Medical Sciences and experience in market analysis and supporting strategic planning within the pharmaceutical sector, Anna’s background has equipped her with a robust foundation of knowledge in the industry.

Anna Tran
Associate Consultant

Alex comes from a consulting background focused on Healthcare and Science, with strong analytical skills and strategic thinking she delivers innovative solutions to complex challenges in these domains.

Alex Zaloumis
Associate Consultant

Paddy joined Decisive Consulting after completing a degree in Biology with a secondary in Government.

Paddy Adams
Associate Consultant

Riaz is specialised in Cancer Biology, with a deepened understanding of breast cancer, coupled with a passion for delivering strategic solutions to challenges that generate immediate, meaningful value for patients.

Riaz Sohail
Associate Consultant

Sohaila has a particular interest in immunological indications and the importance of patient experience in chronic disease management.

Sohaila Rahman
Medical Writer

Cecilia joins Decisive with market access and regulatory experience in the pharmaceutical and biotechnology sector, coupled with extensive writing expertise across global projects.

Cecilia Silva
Medical Writer

Sana is a qualified pharmacist and experienced medical writer specialising in market access.

Sana Sharif
Medical Writer

Theoni joined Decisive Consulting as a Medical Writer bringing over 8 years of expertise in medical academic research.

Theoni Demcollari
Medical Writer

Ryan joined Decisive as an experienced medical writer. Formerly a biomedical scientist, he also holds a PhD in Microbiology/Analytical Chemistry.

Ryan Thompson
Medical Writer

Sophie holds a degree in Biomedical Sciences with a specialisation in pharmacology; she is deeply passionate about leveraging strategic communication to enhance access to healthcare.

Sophie Burr
Medical Writer

Amanda is a strategic thinker who naturally collaborates with internal and external stakeholders ensuring alignment, leading to successful outcomes.

Amanda Froud
Operations Manager

Samantha is a skilled client relationship manager with a wealth of experience across various industries.

Samantha Shannon
Partnerships Manager

Danielle flourishes in assisting the team, and her attention to detail and strong organisational skills all help to support the team in their ongoing success.

Danielle Lazarus
Operations and Events Coordinator

With more than 10 years of experience in managing workflows across diverse domains, Vee joined Decisive as Project Coordinator.

Veryan Hole
Project Coordinator

Julie brings with her 20+ years’ experience as a Personal Assistant, primarily within the medical field.

Julie Rodwell
Executive Assistant & HR Admin

Carmen returned to Decisive as Innovation Manager, bringing with her a wealth of experience in long-term growth strategies and business action plans

Carmen Neier
Innovation Manager

Maria has over 20 years of experience in pricing and market access in the pharmaceutical industry.

Maria Tamayo
Consultant

Janet is a Principal Consultant at Decisive with a passion for creating solutions-oriented communications strategies.

Janet Kettels
Consultant

Meet the Team

We have been working together with the Decisive team on various projects in which the team has always taken clear leadership and client perspective. Besides a client and goal-oriented approach, Decisive’s team is great and fun to work with.