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      <image:title>Decisive Dialogue - Major pricing and reimbursement reform in South Korea, and the implications to manufacturers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Decisive Dialogue - Major pricing and reimbursement reform in South Korea, and the implications to manufacturers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Decisive Dialogue - Major pricing and reimbursement reform in South Korea, and the implications to manufacturers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Decisive Dialogue - Major pricing and reimbursement reform in South Korea, and the implications to manufacturers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Decisive Dialogue - Major pricing and reimbursement reform in South Korea, and the implications to manufacturers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Decisive Dialogue - Major pricing and reimbursement reform in South Korea, and the implications to manufacturers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Decisive Dialogue - Major pricing and reimbursement reform in South Korea, and the implications to manufacturers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Decisive Dialogue - Major pricing and reimbursement reform in South Korea, and the implications to manufacturers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://teamdecisive.com/decisive-dialogue/lessons-from-the-frontline-seven-myths-that-could-compromise-your-jca-dossier</loc>
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    <lastmod>2025-12-05</lastmod>
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      <image:title>Decisive Dialogue - Lessons from the frontline: Seven myths that could compromise your JCA dossier&amp;nbsp;</image:title>
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      <image:title>Decisive Dialogue - Beyond Crisis: Transforming VPAG into a Model for Medicines Access</image:title>
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      <image:title>Decisive Dialogue - Beyond Crisis: Transforming VPAG into a Model for Medicines Access - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Decisive Dialogue - Beyond Crisis: Transforming VPAG into a Model for Medicines Access - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Decisive Dialogue - Beyond Crisis: Transforming VPAG into a Model for Medicines Access - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-09-01</lastmod>
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      <image:title>Decisive Dialogue - Italy redefines innovativeness: new criteria and the end of “conditional” status may signal positive news for the rare disease community</image:title>
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    <lastmod>2025-08-27</lastmod>
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      <image:title>Decisive Dialogue - Are you #JCAReady?</image:title>
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      <image:title>Decisive Dialogue - Are you #JCAReady? - Make it stand out</image:title>
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      <image:caption>PICO Predict Approach</image:caption>
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      <image:caption>Comparing the EMA and JCA roadmap</image:caption>
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    <lastmod>2025-08-13</lastmod>
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      <image:title>Decisive Dialogue - The price of a cure – how cell and gene therapies are challenging HTA frameworks</image:title>
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    <lastmod>2025-05-29</lastmod>
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      <image:title>Decisive Dialogue - The Spanish Council of Ministers Approves the Draft Bill on Pharmaceuticals and Medical Devices</image:title>
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    <lastmod>2025-05-29</lastmod>
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      <image:title>Decisive Dialogue - Beyond Averages: Integrating Health Equity into the Future of HTA – Insights from RedETSA and NICE</image:title>
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    <lastmod>2025-08-13</lastmod>
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      <image:title>Decisive Dialogue - Understanding QALYs and cost-effectiveness</image:title>
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      <image:title>Decisive Dialogue - Understanding QALYs and cost-effectiveness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-02-17</lastmod>
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      <image:title>Decisive Dialogue - Increasing the use of RWE: &amp;nbsp;Key European initiatives for 2025</image:title>
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      <image:title>Decisive Dialogue - 2024: a year in review</image:title>
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      <image:title>Decisive Dialogue - UK Market Access for AI – 2024 milestones and what’s next</image:title>
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      <image:title>Decisive Dialogue - Decisive Consulting and uMed announce partnership to drive data-driven market access success</image:title>
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      <image:title>Decisive Dialogue - Spain Leads Europe in Clinical Trials as REec Reaches &amp;nbsp;10,000 Published Studies</image:title>
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      <image:title>Decisive Dialogue - MHRA’s 2024/25 business plan offers exciting opportunities for innovative therapies</image:title>
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      <image:title>Decisive Dialogue - MHRA’s 2024/25 business plan offers exciting opportunities for innovative therapies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Decisive Dialogue - Preparing for Joint Clinical Assessment: The increased importance of Indirect Treatment Comparisons&amp;nbsp;&amp;nbsp;</image:title>
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      <image:title>Decisive Dialogue - Preparing for Joint Clinical Assessment: The increased importance of Indirect Treatment Comparisons&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://teamdecisive.com/decisive-dialogue/heart-disease-heart-failure-healthcare</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Decisive Dialogue - Is it Prime Time for ProBNP  to unlock value? Measuring effectiveness in Heart Failure</image:title>
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    <loc>https://teamdecisive.com/decisive-dialogue/hta-personal-medicine-treatment-healthcare</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Decisive Dialogue - Navigating Health Technology Assessment (HTA) in the Era of Personalised Medicine</image:title>
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    <loc>https://teamdecisive.com/decisive-dialogue/new-hta-australia-healthcare-policy</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Decisive Dialogue - Australia HTA changes</image:title>
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    <loc>https://teamdecisive.com/decisive-dialogue/innovativemedicinesfund-imf</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Decisive Dialogue - Innovative Medicines Fund Update</image:title>
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      <image:title>Decisive Dialogue - Innovative Medicines Fund Update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://teamdecisive.com/decisive-dialogue/jointnordichtabodies</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Decisive Dialogue - Joint Nordic HTA Bodies (JNHB): further collaborations for HTA in Europe&amp;nbsp;&amp;nbsp;</image:title>
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      <image:title>Decisive Dialogue - Joint Nordic HTA Bodies (JNHB): further collaborations for HTA in Europe&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/4a99b64a-df5e-4dbc-baf9-8b3c325ce163/Picture2.png</image:loc>
      <image:title>Decisive Dialogue - Joint Nordic HTA Bodies (JNHB): further collaborations for HTA in Europe&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://teamdecisive.com/decisive-dialogue/aisyntheticcontrolarmsdata</loc>
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      <image:title>Decisive Dialogue - Innovative Pathways: How impactful are synthetic control arms in regulatory and HTA evaluations?</image:title>
    </image:image>
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    <loc>https://teamdecisive.com/decisive-dialogue/spainclinicaltrials</loc>
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      <image:title>Decisive Dialogue - Spain: A Global Leader in Clinical Trials</image:title>
    </image:image>
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    <loc>https://teamdecisive.com/decisive-dialogue/germany-confidential-discounts-pricing</loc>
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      <image:title>Decisive Dialogue - Confidential discount proposal in Germany faces fierce disapproval from the healthcare system</image:title>
    </image:image>
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  <url>
    <loc>https://teamdecisive.com/decisive-dialogue/abpi-vpag-statutoryschemerevisionsuk</loc>
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      <image:title>Decisive Dialogue - ABPI Satisfied with UK Statutory Scheme’s Alignment with VPAG, yet Raises Concerns About Untested Methods</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-dialogue/italianpharmaevaluationpricingrestructure-rt34h</loc>
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      <image:title>Decisive Dialogue - AIFA's Restructuring: Exploring the Changes and Uncertainties of the New CSE Commission</image:title>
    </image:image>
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  <url>
    <loc>https://teamdecisive.com/decisive-dialogue/newspanishpricingandaccessguideline</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/14dfb428-e50f-41a7-8624-139abbcdc0e3/spain+article.png</image:loc>
      <image:title>Decisive Dialogue - Spain Publishes New Guidance for Economic Evaluation of Pharmaceutical Pricing and Access</image:title>
    </image:image>
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  <url>
    <loc>https://teamdecisive.com/decisive-dialogue/scdgenetherapy</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/e60c82e2-0ef6-460d-be82-998b6cab5bf0/Untitled+design+%284%29.png</image:loc>
      <image:title>Decisive Dialogue - Market Access Considerations for the Future of Sickle Cell Disease Gene Therapies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/b5f44ae4-3308-4fe2-9978-95d6c095d3b0/SCDarticlefig1.png</image:loc>
      <image:title>Decisive Dialogue - Market Access Considerations for the Future of Sickle Cell Disease Gene Therapies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://teamdecisive.com/decisive-dialogue/internationalwomensday2024</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-01-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/a201f4ce-a935-447e-9db1-6cd156f61e18/IWD2024_HappyIWD.png</image:loc>
      <image:title>Decisive Dialogue - Inspiring Inclusion: Women’s Access to Medicines on International Women’s Day 2024 - Source: International Women’s Day resource pack</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-dialogue/innovative-medicines-fund</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-01-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/74a235b3-cee9-4461-870b-042c3775a35e/Innovative+Medicines+Fund+Image+DD.png</image:loc>
      <image:title>Decisive Dialogue - Analogue analysis of treatments funded via the Innovative Medicines Fund (IMF)&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1bfbd0bf-f343-4cb1-a73c-880e7a4743c6/Picture1+for+IMF+DD+piece.jpg</image:loc>
      <image:title>Decisive Dialogue - Analogue analysis of treatments funded via the Innovative Medicines Fund (IMF)&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Table 1: Analogue analysis of non-cancer drugs added to the IMF (interim funding)</image:caption>
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  <url>
    <loc>https://teamdecisive.com/decisive-dialogue/rweexpertelicitation</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-01-02</lastmod>
    <image:image>
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      <image:title>Decisive Dialogue - Leveraging Structured Expert Elicitation in Highly Specialised Technology Evaluations of Ultra-Orphan Medicines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Decisive Dialogue - Leveraging Structured Expert Elicitation in Highly Specialised Technology Evaluations of Ultra-Orphan Medicines - Make it stand out</image:title>
      <image:caption>Figure 1 demonstrates the updates of NICE processes and methods in 2022</image:caption>
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    <loc>https://teamdecisive.com/decisive-dialogue/sicklecellgenetherapy</loc>
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      <image:title>Decisive Dialogue - Advances in Sickle Cell Disease Gene Therapies: Navigating the Evolving Landscape</image:title>
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    <loc>https://teamdecisive.com/decisive-dialogue/chinanrdl</loc>
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      <image:title>Decisive Dialogue - Outlook of China’s NRDL – Have Things Changed?</image:title>
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      <image:title>Decisive Dialogue - Groundbreaking innovations within MedTech and navigating the Market Access landscape in the UK</image:title>
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      <image:title>Decisive Dialogue - From an uncertain 2023 to a hopeful 2024, what to expect next?</image:title>
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      <image:title>Decisive Dialogue - China’s 2023 NRDL update: a leap forward in drug pricing and accessibility</image:title>
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    <image:image>
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      <image:title>Decisive Dialogue - China’s 2023 NRDL update: a leap forward in drug pricing and accessibility - Make it stand out</image:title>
      <image:caption>Source for Figure 1: nhsa.gov.cn, Clarivate, GlobalData; Abbreviations: APR, average price reduction; NRDL, National Reimbursement Drug List</image:caption>
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      <image:title>Decisive Dialogue - China’s 2023 NRDL update: a leap forward in drug pricing and accessibility - Make it stand out</image:title>
      <image:caption>Source: GlobalData; Abbreviations: EGFR, epidermal growth factor receptor; NSCLC, non-squamous non-small cell lung cancer; *Rare disease; †Additional indication reimbursement approval</image:caption>
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      <image:title>Decisive Dialogue - UK VPAG - 2024 Voluntary Scheme Published in Full</image:title>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Decisive Dialogue - Innovative Pathways: How AI Reshapes Market Access - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Decisive Dialogue - Are Technology Appraisal and Highly Specialised Technologies charges set to rise? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Decisive Dialogue - UK Government Publishes Response to Consultation on Statutory Scheme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-dialogue/germanypolicyshiftonrebates</loc>
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      <image:title>Decisive Dialogue - Germany Announces Policy Shift on Rebates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://teamdecisive.com/decisive-dialogue/ukvpagagreement</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Decisive Dialogue - Navigating the Evolving UK Life Sciences Landscape: Unveiling of the VPAG Scheme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://teamdecisive.com/decisive-dialogue/costeffectivenessanalysisinjapan</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Decisive Dialogue - Cost effectiveness analysis in Japan – What’s changed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/d42641b6-e916-4786-ba42-eafb35bd60c7/image+1.png</image:loc>
      <image:title>Decisive Dialogue - Cost effectiveness analysis in Japan – What’s changed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Decisive Dialogue - Cost effectiveness analysis in Japan – What’s changed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/d0699bc1-33a5-456b-a0f8-73ab173193ff/image+3.png</image:loc>
      <image:title>Decisive Dialogue - Cost effectiveness analysis in Japan – What’s changed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/98d069d3-09fa-42a5-8ea3-190b79744764/image+4.png</image:loc>
      <image:title>Decisive Dialogue - Cost effectiveness analysis in Japan – What’s changed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://teamdecisive.com/decisive-dialogue/germanyshtaprocesschanges</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-11-06</lastmod>
    <image:image>
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      <image:title>Decisive Dialogue - Germany’s HTA Process Changes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-dialogue/c9j0cxnvzi1vdmhltcfl2r3hnmotve-r9rsh-jjjjy-etrsl-hg7gw</loc>
    <changefreq>monthly</changefreq>
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      <image:title>Decisive Dialogue - The important role of Market Access - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-dialogue/c9j0cxnvzi1vdmhltcfl2r3hnmotve-r9rsh-jjjjy-etrsl</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Decisive Dialogue - The current state of the                    Market Access in Ireland - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-20</lastmod>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/niceconf2026</loc>
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    <lastmod>2026-02-20</lastmod>
    <image:image>
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      <image:title>Events - NICE Conference 2026 - Make it stand out</image:title>
      <image:caption>The NICE Conference 2026 will be taking place at the Hilton Manchester Deansgate this year. Visit the event website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/worldepa2026</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/354a6a25-7353-469c-ae28-89930bcd3f8d/WEPA+group.png</image:loc>
      <image:title>Events - World EPA 2026 - Make it stand out</image:title>
      <image:caption>The World Leading Evidence, Pricing and Access Congress (EPA) will be taking place in Amsterdam this year. Visit the event website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/ispor-europe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/wodc-europe-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/441c7b43-9596-4f84-99d5-df1cf0fc709c/WODC+Website+%282%29.png</image:loc>
      <image:title>Events - WODC Europe 2025 - Make it stand out</image:title>
      <image:caption>World Orphan Drug Congress, WODC, Europe will be taking place in Amsterdam this year. Visit the event website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/swissbiotechday2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/ae5d70b2-f015-46ce-889f-377b8d489afc/Swiss+Bio+2025+-+We%27re+attending++Meet+the+Team%21.png</image:loc>
      <image:title>Events - Swiss Biotech Day 2025 - Make it stand out</image:title>
      <image:caption>Swiss Biotech Day 2025 will be taking place at the Congress Center Basel, Switzerland this year. Visit the event website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/isporannual2025montrealheor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/4e5b7b04-d30c-4ce0-a8d7-2b40ca28c2e0/ISPOR+Montreal+2025+Meet+the+team+%281+slide%29.png</image:loc>
      <image:title>Events - ISPOR 2025 Montreal - Make it stand out</image:title>
      <image:caption>ISPOR 2025 is in Montreal, Canada this year, with a conference theme: Collaborating to Improve Healthcare Decision Making for All: Expanding HEOR Horizons, underscoring the pivotal role of health economics and outcomes research (HEOR) in transforming healthcare systems. Visit the event website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/49490367-824d-4177-a222-5ad976ad95c0/ISPOR+2025+Montreal+Poster+Announcement%28s%29+%282%29.png</image:loc>
      <image:title>Events - ISPOR 2025 Montreal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/mapreurope2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/b117299d-4773-405e-a16c-8e6b87799535/MAPR+2025+-+Meet+the+Team%21.png</image:loc>
      <image:title>Events - 12th Market Access, Pricing &amp;amp; Reimbursement Global Congress 2025 Europe - Make it stand out</image:title>
      <image:caption>The 12th Market Access, Pricing &amp; Reimbursement Global Congress 2025 Europe will be taking place at the Copthorne Tara Hotel London Kensington this year. Visit the event website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/niceconf2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/f441da00-5798-45f5-aed2-715fea7fe66f/Copy+of+NICE+Conference+2025+-+We%27re+attending%21++%28Presentation%29.jpg</image:loc>
      <image:title>Events - NICE Conference 2025 - Make it stand out</image:title>
      <image:caption>The NICE Conference 2025 will be taking place at the Hilton Manchester Deansgate this year. Visit the event website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/worldepa2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/483733ae-1f11-4430-9ca3-c3c94f39bf85/World+EPA+2025+-Meet+the+Team+%281%29.png</image:loc>
      <image:title>Events - World EPA 2025 - Make it stand out</image:title>
      <image:caption>The World Leading Evidence, Pricing and Access Congress (EPA) will be taking place in Amsterdam this year. Visit the event website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/wodc-europe-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/afc23fa3-d1bd-4f65-94a4-b2b4e18c041c/Decisive+at+WODC+EU+2024.png</image:loc>
      <image:title>Events - WODC Europe 2024 - Make it stand out</image:title>
      <image:caption>World Orphan Drug Congress, WODC, Europe will be taking place in Barcelona, Spain this year. Visit the event website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/ispor-europe-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/7974e2d4-a811-4e21-a337-6574a4fdfae6/DC+at+ISPOR+Europe+2024_team.jpg</image:loc>
      <image:title>Events - ISPOR Europe 2024 - Make it stand out</image:title>
      <image:caption>The Professional Society for Health Economics and Outcomes Research (ISPOR) Europe conference will be taking place in Barcelona, Spain this year. Visit the event website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/84794468-cbab-493d-88c3-9790fa9b4b5f/Decisive+Consulting+ISPOR+EU+2024+Poster+Announcements+%28DCx2posters%29+%281%29.png</image:loc>
      <image:title>Events - ISPOR Europe 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/esccongress2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/bb264f78-0a6f-4d6f-ab45-84ba30105dcf/ESC+post.jpeg</image:loc>
      <image:title>Events - ESC Congress 2024 - Make it stand out</image:title>
      <image:caption>ExCel, London, UK (onsite) and Online Visit the event website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/0th-rwe-market-access-pricing-reimbursement-global-congress-2024-europe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/540ea38b-6ff8-4e1a-a6a4-662d0807bf6a/Copy+of+10th+RWE+MAPR+EUR+2024+Ldn+Carousel+1.png</image:loc>
      <image:title>Events - 10th RWE, Market Access, Pricing &amp;amp; Reimbursement Global Congress 2024 Europe - Make it stand out</image:title>
      <image:caption>Hilton London Kensington, London, UK Visit the event website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/world-epa-congress-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/0bd04f0d-8d9a-4067-bd36-987d33ab4c3f/Untitled+design+%282%29.png</image:loc>
      <image:title>Events - World Evidence, Pricing, and Access (EPA) Congress 2024 - Make it stand out</image:title>
      <image:caption>RAI Congress Centre, Amsterdam Visit the event website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/ca86b996-5015-437c-a5cc-88c38c78c24f/Esther+Nzenza.png</image:loc>
      <image:title>Events - World Evidence, Pricing, and Access (EPA) Congress 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/events/isporus2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/a24a769a-49f0-4007-b858-23347f42f470/Untitled+design.jpg</image:loc>
      <image:title>Events - ISPOR US 2024 - Make it stand out</image:title>
      <image:caption>Georgia World Congress Center, Atlanta, GA, USA Visit the event website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/c955dd08-7578-42f8-a826-45f9a07ee2ca/image_graffiti01_darkened.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/nice-opens-the-door-to-generative-ai-in-health-economic-evaluations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-31</lastmod>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/innovating-with-intelligence-navigating-artificial-intelligence-ai-medical-devices-from-code-to-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/2c2096b9-d342-48ac-8dc0-11617b77dda3/Picture1.jpg</image:loc>
      <image:title>Decisive Edge - Innovating with intelligence: navigating artificial intelligence (AI) medical devices from code to care</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/does-the-future-of-evidence-based-healthcare-lie-in-autonomous-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/0a9d01fe-b776-49a5-99d9-919ddf4a5f02/Generated+image+%281%29+%281%29.png</image:loc>
      <image:title>Decisive Edge - Does the future of evidence-based healthcare lie in autonomous research?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/the-role-of-artificial-intelligence-in-systematic-literature-reviews-and-pico-extraction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/c652bbbc-e2ed-4a1b-89fa-7d6eedcc9629/Untitled+design+%281%29+%281%29.png</image:loc>
      <image:title>Decisive Edge - The Role of Artificial Intelligence in Systematic Literature Reviews and PICO Extraction: Progress, Practice, and Prospects in 2025</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/generative-ai-hta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/9de93012-b6fb-4ee9-97c8-df1689324ede/Screenshot_18-2-2025_12213_.jpeg</image:loc>
      <image:title>Decisive Edge - The Transformative Potential of Generative AI in Health Technology Assessment&amp;nbsp;</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/teamdecisive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/generativeAI</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/decisiveinsights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/%23TheDecisiveEdge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/JCA</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/%23AI</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/medicaldevices</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/HTA</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/MarketAccess</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/rebelthinkers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/healthcareinnovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-edge-ai-trends/tag/PICOPredict</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://teamdecisive.com/access-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/8577c6c4-9033-4065-8dd0-d2e06bc94a33/Decisive+%282%29.png</image:loc>
      <image:title>CS - Access Strategy - Challenge</image:title>
      <image:caption>The Head of International Business commissioned Decisive to construct and lead a Market Access Plan for Europe A 6-month gap was anticipated prior to the hiring of an EU Market Access Leader EMA filing was less than 12 months away</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/401612e8-5744-49bc-91fa-f62f0ecb83dc/Decisive+%284%29.png</image:loc>
      <image:title>CS - Access Strategy - Approach</image:title>
      <image:caption>We developed a roadmap for EU Pricing and reimbursement, identifying key gaps in current insight and commercial plans We designed mitigations for key gaps and ran RFP processes to appoint strategic vendors to deliver We designed and ran a series of Payer/Clinical Advisory Boards across Priority Countries to deepen insight and pressure-test value proposition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/95448277-48b5-4a34-9f94-f1101bc0d226/Decisive+%285%29.png</image:loc>
      <image:title>CS - Access Strategy - Result</image:title>
      <image:caption>Client testimonial: “Decisive has helped our European launch effort in leading our market access activities across the continent. The company has proven to be a dynamic partner that brings a wealth of experience in launching innovative and niche biotechnology products to market in a complex reimbursement environment. I highly recommend Decisive as a partner for growing biotechnology companies looking to make an impact in Europe.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/esther-nzenza</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1649778048106-NBG7597A5AASWYZQ4YUN/pexels-wendel-moretti-1925630.jpg</image:loc>
      <image:title>Esther Nzenza</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1649778144912-CHWQ6KPOAB4FFSQT5YXO/unsplash-image-CEZ1zKjfXh4.jpg</image:loc>
      <image:title>Esther Nzenza</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1649778213933-PURPTEA9UTQVPMMECWDA/unsplash-image-y1wVavuxZtE.jpg</image:loc>
      <image:title>Esther Nzenza</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/cdd26978-ad68-41c9-ba52-ac148127ff7b/Esther+Website.jpg</image:loc>
      <image:title>Esther Nzenza - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/launch-forecasts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/8577c6c4-9033-4065-8dd0-d2e06bc94a33/Decisive+%282%29.png</image:loc>
      <image:title>CS - Launch Forecasts - Challenge</image:title>
      <image:caption>The newly appointed Head of EMEA setting up European operations commissioned Decisive to develop market access and pricing and commercial assumptions leading to a 5-year forecast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/401612e8-5744-49bc-91fa-f62f0ecb83dc/Decisive+%284%29.png</image:loc>
      <image:title>CS - Launch Forecasts - Approach</image:title>
      <image:caption>We developed and executed a plan for gaining insight from benchmark data and advisors and ran a series of market access advisory board to test assumptions We developed a 5-year forecast model, integrating emerging insights dynamically to upgrade assumptions on epidemiology, patient flow, competitive assumptions, and uptake We developed a full situation analysis, culminating in a cross-functional workshop and report which aligned understanding across the team</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/95448277-48b5-4a34-9f94-f1101bc0d226/Decisive+%285%29.png</image:loc>
      <image:title>CS - Launch Forecasts - Result</image:title>
      <image:caption>A 5-year sales forecast, including launch sequence, market access timeline, pricing corridor, and uptake A situation analysis summarising market dynamics, competitive assumptions, SWOT, and key implications All developed in close partnership with a newly appointed commercial lead, building the momentum needed</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/capability-acceleration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/8577c6c4-9033-4065-8dd0-d2e06bc94a33/Decisive+%282%29.png</image:loc>
      <image:title>CS - Capability Acceleration - Challenge</image:title>
      <image:caption>Decisive was commissioned to design and implement a capability programme for the EMEA Market Access Team focused on Critical Communication This team operate in a highly technical space and the precision of their communication both internally and externally is a key determinant of success</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/401612e8-5744-49bc-91fa-f62f0ecb83dc/Decisive+%284%29.png</image:loc>
      <image:title>CS - Capability Acceleration - Approach</image:title>
      <image:caption>Working with one of our strategic partners, we designed and delivered a one-day workshop with subsequent coaching support We focused on a critical communication moment for access teams – the internal negotiation of P&amp;Rconditions for a given country Through a combination of structured exercises and simulated panel presentations we were able to provide needle-moving feedback to sharpen communication in Decisive Moments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/95448277-48b5-4a34-9f94-f1101bc0d226/Decisive+%285%29.png</image:loc>
      <image:title>CS - Capability Acceleration - Result</image:title>
      <image:caption>Client testimonial: “Decisive spent a day coaching the Regional Market Access team on the fundamentals of delivering effective presentations. Everybody, regardless of the level of proficiency, walked away from a more confident speaker with new insights and perspectives on what it takes to get their message across effectively. I highly recommend this programme to anyone looking to raise their ‘presentation’ game”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/access-planning</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/8577c6c4-9033-4065-8dd0-d2e06bc94a33/Decisive+%282%29.png</image:loc>
      <image:title>CS - Access Planning - Challenge</image:title>
      <image:caption>Decisive was commissioned to design and run an Interactive Simulation for the UK Team across multiple specialisms The core learning objective was to strengthen understanding of the unique contribution of each function could bring to an overall programme and to focus on the “how” of decision making as well as the “what”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/401612e8-5744-49bc-91fa-f62f0ecb83dc/Decisive+%284%29.png</image:loc>
      <image:title>CS - Access Planning - Approach</image:title>
      <image:caption>We designed a fictional pharmaceutical brand in a topical area and simulated the moment where a global team might hand over core value plans to an affiliate Teams were provided with core information, are search budget, and a tight timeline for delivery We brought in external experts across a range of dimensions that teams could interview, and research reports that they could purchase to inform their plans</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/95448277-48b5-4a34-9f94-f1101bc0d226/Decisive+%285%29.png</image:loc>
      <image:title>CS - Access Planning - Result</image:title>
      <image:caption>The simulation event was a tremendous success with all 30 participants rating it highly and valuing both the exercise itself and the novel approach. The focus on both the substance and skill of decision-making was valued by all.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/michael-stylianou</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1651772573791-974FI7JDSZSPOPEZ6OBI/unsplash-image-pmfJcN7RGiw.png</image:loc>
      <image:title>Michael Stylianou</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1651772597165-1N9JX836PIPOMCGMWZQY/unsplash-image-11SgH7U6TmI.jpg</image:loc>
      <image:title>Michael Stylianou</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1651772618423-7D8UHCTIACFHBBRHT9WT/unsplash-image-qyAka7W5uMY.jpg</image:loc>
      <image:title>Michael Stylianou</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/61461b8a-f983-4cfb-98d0-35cc3aa365af/Michael+Stylianou.png</image:loc>
      <image:title>Michael Stylianou - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
  </url>
  <url>
    <loc>https://teamdecisive.com/carmen-neier</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1661443492016-FN31CD1U3W3ZLQ0JFMLL/unsplash-image-J154nEkpzlQ.jpg</image:loc>
      <image:title>Carmen Neier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1661443526191-JUJB1X6K4YR3VVJ46673/unsplash-image-TPZNooS1Meg.jpg</image:loc>
      <image:title>Carmen Neier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1661443556666-TA0X8U4N811VYE1S8LJA/unsplash-image-qyAka7W5uMY.jpg</image:loc>
      <image:title>Carmen Neier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/cb741d39-6fc7-4fd4-a390-c88897eb5a21/Carmen+edited+headshot.jpg</image:loc>
      <image:title>Carmen Neier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/maria-tamayo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1665143465325-5J5ZG704CRDCK421F1BK/unsplash-image-DrhYt-kAe9s.jpg</image:loc>
      <image:title>Maria Tamayo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1665143551299-G9G2X5VKII4RC3JUYRLM/unsplash-image-VviFtDJakYk.jpg</image:loc>
      <image:title>Maria Tamayo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1665143591772-9BM0PYLC9Y9WNLB0YQKM/unsplash-image-tleCJiDOri0.jpg</image:loc>
      <image:title>Maria Tamayo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/17a64405-3de4-4b2f-8146-e43fd0afce64/Maria+Tamayo.jpg</image:loc>
      <image:title>Maria Tamayo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/julie-rodwell</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1671546928499-H0EN42K5509HFB80B0M2/unsplash-image-qyAka7W5uMY.jpg</image:loc>
      <image:title>Julie Rodwell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1671546979880-G48KI3NNUKLNLVOF1E6O/unsplash-image-Kheq2-CA60w.jpg</image:loc>
      <image:title>Julie Rodwell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1671547031733-311ONOUC3ZXUYSJVO5U2/unsplash-image-0kKcSc4dD7o.jpg</image:loc>
      <image:title>Julie Rodwell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/8e96364c-5e4b-433d-97ab-db2b67ebe223/Julie+Rodwell+headshot+2.jpg</image:loc>
      <image:title>Julie Rodwell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/jorge-ferrer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/c3e56bad-45b4-4867-858a-82b8127597db/Jorge+Ferrer.jpg</image:loc>
      <image:title>Jorge Ferrer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/amanda-froud</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1678107104109-L5I6T6LTJQ14J2VKLJEJ/unsplash-image-gJhev0YgUcE.jpg</image:loc>
      <image:title>Amanda Froud</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1678107220782-4QNBWF9VUZ98PU78F58R/unsplash-image-0bJ12uYo9bU.jpg</image:loc>
      <image:title>Amanda Froud</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/aba4f70f-5f6c-483e-9da7-6a70d72b433a/MicrosoftTeams-image+%287%29.png</image:loc>
      <image:title>Amanda Froud</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/29444dfc-e6d3-409b-ac37-d8be13019ca7/Amanda+Froud.png</image:loc>
      <image:title>Amanda Froud - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/eleanorbutler</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1678123647396-P3O3UOJULLXCFRGBN1Z2/unsplash-image-EnTU_hr9wPA.jpg</image:loc>
      <image:title>Eleanor Butler</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1678123684756-DX1CNCQ6U2VXA51XTCZV/unsplash-image-Yt1paNFp00s.jpg</image:loc>
      <image:title>Eleanor Butler</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1678123760036-LXSWRDW1JDTAT9QZQHBH/unsplash-image-qE1jxYXiwOA.jpg</image:loc>
      <image:title>Eleanor Butler</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/0e5ea460-3eba-4496-be40-e52a6db6e72f/MicrosoftTeams-image+%288%29.jpg</image:loc>
      <image:title>Eleanor Butler - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/jamesgrainger</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1681469436447-0UOLAFXVUA5DRX62211Z/unsplash-image-5SYkFcHsojs.jpg</image:loc>
      <image:title>James Grainger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1681469534970-9O3R9FWL1I7TAH93RBM8/unsplash-image-w7eaCH6ShR4.jpg</image:loc>
      <image:title>James Grainger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1681469565317-BPSQC6DSCW312R9UD1XR/unsplash-image-vuDXJ60mJOA.jpg</image:loc>
      <image:title>James Grainger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/72d161ac-674d-43a9-b188-64ac41134a2d/James+G+headshot.jpg</image:loc>
      <image:title>James Grainger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/meganwatts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1681301860083-4LFY2TNWSW860S1WQ7SZ/unsplash-image-Yizrl9N_eDA.jpg</image:loc>
      <image:title>Megan Watts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1681301915132-1LJ4J3KIM40Z83R151IZ/unsplash-image--AAe9cqxyJk.jpg</image:loc>
      <image:title>Megan Watts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1681301953049-6ZT29ET0T25T5D6ZUH16/unsplash-image-HJUae0j54tI.jpg</image:loc>
      <image:title>Megan Watts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/0828f070-fad1-4183-bda4-cd6c32a764e5/Megan+Watts.jpg</image:loc>
      <image:title>Megan Watts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/janet-kettels</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/23b5af78-a055-4990-89c2-5dd9d7d02fa5/Janet+Kettels+headshot.jpg</image:loc>
      <image:title>Janet Kettels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/ava-mair</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688407911811-0OLUGO5ORZ7B1XLVHV2R/image-asset.jpeg</image:loc>
      <image:title>Ava Mair</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688407953529-RTA1X6TEE5VLEAXCJW05/image-asset.jpeg</image:loc>
      <image:title>Ava Mair</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688408052697-JX8UKBMQTM23OAQN3FLT/image-asset.jpeg</image:loc>
      <image:title>Ava Mair</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/6474900f-c40d-4899-aea8-8ebf0a152b98/Ava+Mair+Headshot+1.jpg</image:loc>
      <image:title>Ava Mair - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/danielle-lazarus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688408894785-OTGSERY7HRQRT628RDZO/image-asset.jpeg</image:loc>
      <image:title>Danielle Lazarus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688408967580-63KX49VIU5IH0HVBG0YK/image-asset.jpeg</image:loc>
      <image:title>Danielle Lazarus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688409095306-7PMLAULW8GO29UDSU60E/image-asset.jpeg</image:loc>
      <image:title>Danielle Lazarus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/fbec6eed-d946-4849-bea0-a061c2a0f031/DLazarus+Headshot.PNG</image:loc>
      <image:title>Danielle Lazarus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/sophia-mcgovern</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688409552196-L82QSPLNMBOS4E606X6I/image-asset.jpeg</image:loc>
      <image:title>Sophia McGovern</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688409592735-7VV7FZ4K2KPHV8H15NMH/image-asset.jpeg</image:loc>
      <image:title>Sophia McGovern</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688409615784-S4WMF8SGSVDRBOY8QEVP/image-asset.jpeg</image:loc>
      <image:title>Sophia McGovern</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/2a7d30db-c384-4117-a0a4-955423f87d2d/Sophia+McGovern+headshot.jpg</image:loc>
      <image:title>Sophia McGovern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/nick-cartwright</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688406813077-XQ928XC1998J1OTLZDZJ/image-asset.jpeg</image:loc>
      <image:title>Nick Cartwright</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688406885149-F9J72FMN6XGJBG8BXE5Z/image-asset.jpeg</image:loc>
      <image:title>Nick Cartwright</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688406941539-TEV4O3M0NM6ZAQJA8NKF/image-asset.jpeg</image:loc>
      <image:title>Nick Cartwright</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1daf7a8b-57e9-402d-a78c-d1c5c06b861a/Nick+Cartwright.jpg</image:loc>
      <image:title>Nick Cartwright - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/rosa-willock</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688408406576-HRD478J9IYGXSS8VAJVU/image-asset.jpeg</image:loc>
      <image:title>Rosa Willock</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688408432289-8U3YSABB9G2CKJZT10RL/image-asset.jpeg</image:loc>
      <image:title>Rosa Willock</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688408511659-H564FMJV7RQRGFZJJY4D/image-asset.jpeg</image:loc>
      <image:title>Rosa Willock</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/783c85fe-5fbd-49eb-815d-4f97249c14cb/Rosa+High+Res.jpg</image:loc>
      <image:title>Rosa Willock - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/sophia-naegeli</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688407363640-UDGT8U3T2XWZ4R71EPF7/image-asset.jpeg</image:loc>
      <image:title>Sophia Naegeli</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688407390291-C0VJHXU9FJY2WHO2M3QX/image-asset.jpeg</image:loc>
      <image:title>Sophia Naegeli</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1688407404202-FMOLYTKNQBUCHLRUCXX8/image-asset.jpeg</image:loc>
      <image:title>Sophia Naegeli</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/587a16fb-a8ab-44d0-9f39-14864307fc08/Sophia+Naegeli+Headshot.jpg</image:loc>
      <image:title>Sophia Naegeli - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/penny-reeves</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1692028322775-5H2K3WQ0FT7YM15RU517/image-asset.jpeg</image:loc>
      <image:title>Penny Reeves</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1692028470474-5DGD2HFMY1SJ0HGDSU2R/image-asset.jpeg</image:loc>
      <image:title>Penny Reeves</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1692028487907-OR39DFVIG5LMS9O1ABYG/image-asset.jpeg</image:loc>
      <image:title>Penny Reeves</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1ca0e1b0-23cd-4e8f-b999-2911de1968aa/pennyreeves+1000px.jpg</image:loc>
      <image:title>Penny Reeves - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/farhaan-jamadar</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1694194339495-IUCF6THL0SXEPCSQSGPO/image-asset.jpeg</image:loc>
      <image:title>Farhaan Jamadar</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1694194532096-5G1K6GW2NKH7FMCIA118/image-asset.jpeg</image:loc>
      <image:title>Farhaan Jamadar</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1694196117357-48F8Y16LCXQF7UN4P3QV/image-asset.jpeg</image:loc>
      <image:title>Farhaan Jamadar</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/4e35641e-1433-4f7b-9a96-96c38f66017c/Farhaan.jpg</image:loc>
      <image:title>Farhaan Jamadar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/lina-stavropoulou</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/49c0dd65-7b0d-4433-9782-75adba4f51f9/Lina+1.jpg</image:loc>
      <image:title>Lina Stavropoulou - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/samantha-shannon</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/f57b7fc9-b5ed-44a5-b8ad-94a97c084b69/SS+Paddleboarding.jpg</image:loc>
      <image:title>Samantha Shannon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/e8135e9a-a6d0-42ff-ad39-46994b405f30/SS+Festival.jpg</image:loc>
      <image:title>Samantha Shannon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1698064888191-864G655LY4OKYYO14RM8/image-asset.jpeg</image:loc>
      <image:title>Samantha Shannon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/78e2c58d-d86a-44fc-944f-1c76e5f34dc1/SS+headshot+trimmed.jpg</image:loc>
      <image:title>Samantha Shannon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/theoni-demcollari</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1698148424091-BZHIHYWI9TFQ3BWXF8KP/image-asset.jpeg</image:loc>
      <image:title>Theoni Demcollari</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1698148467947-R1F966AKI5N1VICZEQ4C/image-asset.jpeg</image:loc>
      <image:title>Theoni Demcollari</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1698148560433-Y2OYJ6ESU1P9M4BEZQSM/image-asset.jpeg</image:loc>
      <image:title>Theoni Demcollari</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/77676aa7-c352-4598-9532-27841dc2b7d9/pic+1.jpeg</image:loc>
      <image:title>Theoni Demcollari - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/aoife-kearney</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1698934496014-OR5ACHQKWWB0O3FPWECX/image-asset.jpeg</image:loc>
      <image:title>Aoife Kearney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1698934585801-8NHXG8L78QCCPVEJFKDV/image-asset.jpeg</image:loc>
      <image:title>Aoife Kearney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1698934686633-JGT8C84YO3DLPRE0YBO2/image-asset.jpeg</image:loc>
      <image:title>Aoife Kearney</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/ef2319ed-bc85-4ae0-9be9-795603560bc1/Aoife+headshot.jpeg</image:loc>
      <image:title>Aoife Kearney - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/yvonne-van-megen</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/c73b6590-95ad-41c6-9e6c-37a0ff037ffa/Headshot.jpg</image:loc>
      <image:title>Yvonne van Megen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/sohaila-rahman</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/12829bc8-25f1-411b-a75b-d9a1e1d58a87/image3.png</image:loc>
      <image:title>Sohaila Rahman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/37de95f7-6e70-4cdc-8ff7-b4865091e4a1/image2.png</image:loc>
      <image:title>Sohaila Rahman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/776fbce0-765c-4c26-b1f1-dcc33131cd0c/image0.png</image:loc>
      <image:title>Sohaila Rahman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/83918a3b-22b2-49b8-b487-8e8b6c205b3d/IMG_6281.jpg</image:loc>
      <image:title>Sohaila Rahman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/michael-harding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1709902549261-2Q79PXOVSX2OCTXCV1XE/image-asset.jpeg</image:loc>
      <image:title>Michael Harding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1709902685633-QDHP87MKWZV1QA1SD3WX/image-asset.jpeg</image:loc>
      <image:title>Michael Harding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1709902737891-YMOVUO1ZVLDYQO0Y30S1/image-asset.jpeg</image:loc>
      <image:title>Michael Harding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/400625b3-11cb-4320-94f8-bcae169536a2/Michael+Harding+headshot.jpg</image:loc>
      <image:title>Michael Harding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/alana-goodman</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1711050874636-NXIY14AMFNEBG3XWZEXF/image-asset.jpeg</image:loc>
      <image:title>Alana Goodman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1711051057501-F64VKJEG9S0OPB7HX3GI/image-asset.jpeg</image:loc>
      <image:title>Alana Goodman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1711051242929-68DK8GBQOEEUVA0PSXEG/image-asset.jpeg</image:loc>
      <image:title>Alana Goodman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/83e6c64c-7456-4070-b031-a234625d3c68/2020+Headshot+Alana.JPG</image:loc>
      <image:title>Alana Goodman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/veryan-hole</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1711371861744-OJGJ4H6WFFRPC6PMORP8/image-asset.jpeg</image:loc>
      <image:title>Veryan Hole</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1711372032056-8PLVQ33L0X90HTLND3NR/image-asset.jpeg</image:loc>
      <image:title>Veryan Hole</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1711372119378-MCMZYT9LYBDO0799O2IU/image-asset.jpeg</image:loc>
      <image:title>Veryan Hole</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/4f21af05-510c-4adb-a625-db97a9e1a4cb/VHole+headshot+no+glasses.jpg</image:loc>
      <image:title>Veryan Hole - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/mark-rolf</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1713429791118-D8OTB0CF2AYXN8H4R6CV/image-asset.jpeg</image:loc>
      <image:title>Mark Rolf</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1713429869348-8KAFQ1P2AI4M7WPYRJCF/image-asset.jpeg</image:loc>
      <image:title>Mark Rolf</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1713430355315-YAYLZAGTT57Z4UTF9SY9/image-asset.jpeg</image:loc>
      <image:title>Mark Rolf</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1a674e05-374a-4b49-bead-41c52f8e11ff/20240401_161939946_iOS.jpg</image:loc>
      <image:title>Mark Rolf - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/katarzyna-kolasa</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/2b9592a7-f047-4821-997f-3d7a558bdfd1/KK+headshot+3+LinkedIn.jpeg</image:loc>
      <image:title>Katarzyna Kolasa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/anna-tran</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1715610189902-ZYJ847QIIGMZPWW9MF1N/image-asset.jpeg</image:loc>
      <image:title>Anna Tran</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1715610250090-9YS0HA9BDPQPWDM2MSS1/image-asset.jpeg</image:loc>
      <image:title>Anna Tran</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1715610335310-648EG7FSJJUSIOPDFQI1/image-asset.jpeg</image:loc>
      <image:title>Anna Tran</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/9701fcc3-d045-4da3-8a39-49b4a8b22aac/ATran+profile2.jpg</image:loc>
      <image:title>Anna Tran - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/paddy-adams</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
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      <image:title>Paddy Adams</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1715610837279-31EL5YCEFMOC94PYDMXE/image-asset.jpeg</image:loc>
      <image:title>Paddy Adams</image:title>
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    <image:image>
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      <image:title>Paddy Adams</image:title>
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    <image:image>
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      <image:title>Paddy Adams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/alex-zaloumis</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1715611246297-78U0EC8Q0FLHL5JUZ1G8/image-asset.jpeg</image:loc>
      <image:title>Alex Zaloumis</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1715611275513-0YOSSQY305G9WSAG2MRJ/image-asset.jpeg</image:loc>
      <image:title>Alex Zaloumis</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1715611314981-6HQ5BVG1GT0ZH8DTE017/image-asset.jpeg</image:loc>
      <image:title>Alex Zaloumis</image:title>
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    <image:image>
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      <image:title>Alex Zaloumis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/riaz-sohail</loc>
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    <image:image>
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      <image:title>Riaz Sohail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/nic-gwatkin</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1719314656600-V3Z9I5BM9J8F6B7X9LYY/image-asset.jpeg</image:loc>
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      <image:title>Nic Gwatkin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/ali-lawrence</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/b94f1045-5a53-4159-8676-7e81d1a2346b/GGlogo.png</image:loc>
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      <image:title>Ali Lawrence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <image:image>
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      <image:title>Chris Grimes Crompton - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <image:image>
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      <image:title>Kevin Asher - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/lance-richard</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>Lance Richard</image:title>
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    <image:image>
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      <image:title>Lance Richard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/steven-fountain</loc>
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>Steven Fountain</image:title>
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      <image:title>Steven Fountain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Our Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg</image:loc>
      <image:title>Meet the Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/fb49e073-5c1e-4193-9800-b266c642a58e/Esther+Website.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Esther founded Decisive Consulting following 23 years of experience in the pharmaceutical and biotechnology industries. In 2025, Herspiegel Consulting acquired Decisive Consulting and FIECON.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/d9330cf0-9f2e-4735-ae88-b8049a2e8452/Chris+Grimes-Crompton+10.2024.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Chris joined Decisive with 25+ years of life science experience with executive roles in the pharmaceutical, biotech, med-tech and health-tech.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/188454e5-c4dd-4037-93cc-a4bff2aa4c84/NicG1+April+2025.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Nic brings with him extensive experience in the pharmaceutical industry and a background in market access and operational expertise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/093fc0ac-18bb-454f-a221-99ce5c378668/Mike+Blackney.jpg</image:loc>
      <image:title>Meet the Team - Mike has worked with leading global pharmaceutical companies on key access-based projects contributing significantly to pharmaceutical strategy.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1ee7e4c8-2fb7-4f18-be98-d4d1efb88c9f/Richard+Tolley.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Richard has 20 years of experience helping Pharma, Biotech and MedTech organisations understand the Market Access and HEOR changes and challenges, and to find solutions.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/64dbb546-8d10-45a1-b10f-fa87cb021a74/TWheadshot.png</image:loc>
      <image:title>Meet the Team - Tammy has 20 years’ hands-on experience in value communication, access strategy and HEOR evidence generation with Global, European, US and country teams.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/4239f123-32a0-4a18-89b5-af02d84b8635/Julie+De+Almeida+Headshot.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Julie brings over 20+ years of expertise in market access, pricing, and commercialisation within the pharmaceutical industry and consultancy.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/27423d91-e354-4823-a081-22db4af1e4cd/Steven+Fountain+photo+2.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Steve has 20 years of experience in the pharmaceutical industry, including market access consulting and commercial roles in industry.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/d50845c6-ae0b-4552-a370-b18f17eda361/Jorge+Ferrer.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Jorge has led the development of market access platforms in the sector and possesses a comprehensive understanding of the global access system and delivering creative solutions</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1ca0e1b0-23cd-4e8f-b999-2911de1968aa/pennyreeves+1000px.jpg</image:loc>
      <image:title>Meet the Team - Penny is a highly skilled medical writer who has worked for many years as a consultant in the field of medical communications, medical education and market access within the pharma industry.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/72d161ac-674d-43a9-b188-64ac41134a2d/James+G+headshot.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>James has over 8 years experience in the Life Sciences industry, working as a consultant across a range of pricing and market access projects.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/49c0dd65-7b0d-4433-9782-75adba4f51f9/Lina+1.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Lina is a pharmacist by training, with an MPH in Healthcare Services Administration and an MSc in Health Economics, Policy and Law.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/783c85fe-5fbd-49eb-815d-4f97249c14cb/Rosa+High+Res.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Rosa has worked primarily leading and delivering a wide range of HEOR/RWE studies and has particular experience in rare diseases.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/cf59f9bc-5990-42a1-99bb-057c8138db44/YHuang+bio.jpeg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Ye is a global pharmaceutical market access and HEOR specialist with 7+ years of consulting experience across the UK, EU and APAC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/607bcbdd-bff6-4162-bae4-8e17c03a6838/Sana+headshot.JPG</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Sana is a qualified pharmacist and experienced medical writer specialising in market access.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/cc865dc9-5877-427d-b316-ee5b21bdbcad/Headshot+HGadeberg+Feb+2025.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Hanne brings 10+ years of editing and writing experience, specialising in market access.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/ef0b3fde-9e59-4a80-9561-f4e2e9122e45/Lizzy+Balman.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Lizzy has worked in market access for over 15 years and is a medical writer with in-depth HTA experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/c62d8482-24c9-4c02-bc3d-35e22ba25f47/Megan+Watts.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Megan is passionate about leveraging her skills to help healthcare organisations achieve their goals and is committed to continuing her professional development in this dynamic industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/fd57f613-3a06-4f74-bbbb-5c47a97a31be/Gaia+Geraci+headshot.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Gaia has over 7 years of experience in life sciences consulting and has worked on several engagements spanning across market access and health policy.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/c2993e99-7132-4d3b-9801-70deafa72865/OWatkins+colour.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Olivia is an experienced healthcare consultant with specialist expertise in market access and experience as a clinical pharmacist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/2b3b0f34-f97c-4410-947a-1854d0899439/DM+profile+pic.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Daniel is an experienced health economist, specialising in data analysis for HTA, pricing strategy, surrogate endpoint validation, and HTA submission modeling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/b6c33303-fd11-4e5f-b6df-6e6b134e948b/Milind+Sood.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Milind’s experience in research laboratories and policy-based Life Science roles provides him with excellent science communication and analysis skills, and a solid foundation of knowledge of the pharma/biotech sector.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/5c67ca05-500e-4272-95a7-731a84a50b36/Craig+Smith.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>With numerous years of experience across Market Access, Policy, Global Trend Analysis and Thought Leadership, Craig specialises in analysing global healthcare data in developed and emerging markets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/4e35641e-1433-4f7b-9a96-96c38f66017c/Farhaan.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Farhaan’s background in health economics and experience as an HTA analyst at NICE equips him to navigate complex regulatory environments and make evidence-based decisions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/63f2cec1-0465-42a7-8ede-95f22b3f617c/Tommy+Hoare+website.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Tommy is an experienced health economic modeller with a strong technical background in statistics primarily delivering cost-benefit analyses and budget impact models.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/c109fe22-a71f-4b43-a3fa-9bc860578404/Michael+Harding+headshot.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Michael brings experience in distilling clinical data in the context of payer and clinician needs across a diverse spectrum of therapy areas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/947da11c-741e-4f7e-8351-f8da0db2cfd2/IMG_8608.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Gloria is experienced in leading research and providing analytical support across complex health engagements spanning various sectors, with extended exposure in the APAC and EMEA regions. regions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/4f6110b4-5dfe-47ce-9dd1-27960994dc71/Sophia+Naegeli+Headshot.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Sophia brings a multidisciplinary healthcare background, combining expertise in global health, biotech investment banking, and venture capital to drive impactful healthcare projects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/5aae60ee-d624-4660-8d7b-a23897152802/Ava+Mair+Headshot+1.jpg</image:loc>
      <image:title>Meet the Team - Ava earned her degree at UCL in biomedical engineering with a specialisation in biomechanics. She has a passion for examining user needs and generating actionable solutions that meet those needs.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/919c7dc5-0f17-4609-8a85-5df0b6dbf2c9/Sophia+McGovern+Dec+2024.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Sophia joined Decisive with a  specialisation in Systems and Synthetic Biology and experience navigating and interpreting complex data at a healthcare market research agency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/8bc37bbe-bc2a-46d0-87d4-b3e06d52e2f3/Marie+Le+Novere_headshot.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Marie is a health economist with experience developing health economic analyses in both academic and consultancy settings to demonstrate the value of new and existing treatments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/77676aa7-c352-4598-9532-27841dc2b7d9/pic+1.jpeg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Theoni joined Decisive Consulting as a Medical Writer bringing over 8 years of expertise in medical academic research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/211c2874-d95c-41f2-bd06-02d9cc3401a1/F4788D39-4BCE-49A6-974E-0C1034387F07_1_201_a.jpeg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Cecilia joins Decisive with market access and regulatory experience in the pharmaceutical and biotechnology sector, coupled with extensive writing expertise across global projects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/f2357ed7-ac2b-4b76-9cb6-ba5ae22776dd/Nick+Cartwright+10.2024.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Nick’s academic research specifically focused on the successful clinical development of antibody-based therapies for treating COVID-19 caused by the SARS-CoV-2 virus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/97a0a1a3-d901-4bc6-8c68-57c4190a6bf2/PAdams+Headshot.jpeg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Paddy joined Decisive Consulting after completing a degree in Biology with a secondary in Government.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/f48ef4bf-2d4c-466a-ac65-b6cbe7fc3152/Professional+Portrait.jpeg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Riaz is specialised in Cancer Biology, with a deepened understanding of breast cancer, coupled with a passion for delivering strategic solutions to challenges that generate immediate, meaningful value for patients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1d791aef-30a3-46b4-820e-ab7911a50826/ATran+profile2.jpg</image:loc>
      <image:title>Meet the Team - With a Master’s in Applied Medical Sciences and experience in market analysis and supporting strategic planning within the pharmaceutical sector, Anna’s background has equipped her with a robust foundation of knowledge in the industry.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/7cd2db68-2e9a-44dd-b6b7-fbc4b302d910/Work+Photo.jpeg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Alex comes from a consulting background focused on Healthcare and Science, with strong analytical skills and strategic thinking she delivers innovative solutions to complex challenges in these domains.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/b2f6947e-5d32-49bf-ae10-4402aeef1e30/ARahman+Headshot+cropped.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Anika brings experience in early asset evaluation and competitive intelligence, applying strong analytical skills to support strategic decision-making.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/ef401702-dc4e-41ea-bb86-5c35f4b887a0/Sophie+Burr+Dec+2024.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Sophie holds a degree in Biomedical Sciences with a specialisation in pharmacology; she is deeply passionate about leveraging strategic communication to enhance access to healthcare.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/29444dfc-e6d3-409b-ac37-d8be13019ca7/Amanda+Froud.png</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Amanda is a strategic thinker who naturally collaborates with internal and external stakeholders ensuring alignment, leading to successful outcomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/edc9def0-406e-4734-9f23-51c20a79c926/Julie+glasses.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Julie brings with her 20+ years’ experience as a Personal Assistant, primarily within the medical field.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/13e6ace1-f72c-459b-b1eb-9e0d6b414b37/AGC+headshot.jpg</image:loc>
      <image:title>Meet the Team - Andrea brings with her 20+ years of project management experience across different functional areas, both agency &amp; client side.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/0f4084cd-9cd8-44b5-80ab-3be8a5513128/VHole+headshot+no+glasses.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>With more than 10 years of experience in managing workflows across diverse domains, Vee joined Decisive as Project Coordinator.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/975f3a45-f25a-44d3-aeb3-dcd3b0455f41/DLazarus+Headshot.jpg</image:loc>
      <image:title>Meet the Team</image:title>
      <image:caption>Danielle flourishes in assisting the team, and her attention to detail and strong organisational skills all help to support the team in their ongoing success.</image:caption>
    </image:image>
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  <url>
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    <lastmod>2024-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1733757562763-AC54QT4XUUYC4CSXJZQL/unsplash-image-5JDfwOQfIqg.jpg</image:loc>
      <image:title>Team - Tammy Wynne</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1733757664303-HC38HFXNLYGNZ0Z1O4LI/unsplash-image-iFY6RiHoGd4.jpg</image:loc>
      <image:title>Team - Tammy Wynne</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/1733996468613-R5NTY54WSCR5A2QSCIIQ/unsplash-image-kerFMg52cUA.jpg</image:loc>
      <image:title>Team - Tammy Wynne</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613d18befbd3b117e8e80a54/64dbb546-8d10-45a1-b10f-fa87cb021a74/TWheadshot.png</image:loc>
      <image:title>Team - Tammy Wynne - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://teamdecisive.com/contactus</loc>
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    <lastmod>2025-04-22</lastmod>
    <image:image>
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    <lastmod>2025-06-23</lastmod>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://teamdecisive.com/decisive-fiecon</loc>
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